Hype Energy Drinks


Nicolas Vargas joins the Hype Energy lineup

The 23 year old surfer from Chile is the 2016 national surfing champion.  Nicolas Vargas Guajardo is the latest addition to Hype Energy’s growing team of global ambassadors. The surfer from Pichilemu, one of the best surfing spots in South America, is the 2016 Chilean National Champion and a promine...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy drinks
Hype Energy cans history

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.